SNACK SMART is making a dynamic presence at Fruit Attraction 2026, taking place at IFEMA Madrid from 6 to 8 October, bringing the quality, freshness and diversity of European fresh fruits to one of the leading international meeting points for the fruit and vegetable sector.
From the opening of the exhibition, the SNACK SMART stand in Hall 8 – Stand D14-1 has attracted a strong flow of visitors, with significant interest from professionals, partners and members of the public wishing to discover the campaign and learn more about European fresh fruits.
Visitors have the opportunity to explore the campaign’s key products — peaches, nectarines, pears, plums and apricots — while learning more about the characteristics of European fruit production, including quality, freshness, food safety, traceability and responsible production practices.
The strong participation and the many conversations taking place at the stand demonstrate the growing interest in the SNACK SMART message and in European fresh fruit as a natural, enjoyable and convenient choice for everyday life.
Throughout Fruit Attraction 2026, the SNACK SMART team is engaging with professionals and visitors from different countries, presenting the programme’s activities, sharing information and creating new opportunities for dialogue around European fresh fruit and balanced eating habits.
The enthusiastic response from visitors confirms that Fruit Attraction is an important platform for SNACK SMART to bring its message closer to consumers and professionals and to showcase the values and quality behind European fruit production.
IFEMA Madrid – Hall 8, Stand D14-1
6–8 October 2026
Discover more at eusnacksmart.eu