A hand reaching up to pick a peach from a branch in full leaf.

SNACK SMART

EUROPEAN FRESH FRUITS

Freshness, quality and responsible production

European fresh fruits are a prime example of a modern and responsible agri-food production model that combines high quality, food safety, sustainable production practices and compliance with the European Union’s strict regulatory framework.

Peaches, nectarines, pears, plums and apricots are produced in accordance with rigorous European standards that ensure high levels of quality, authenticity, traceability and consumer protection throughout the supply chain, from cultivation to placing the products on the market.

Their production is based on the responsible management of natural resources, the application of sustainable agricultural practices and the continuous improvement of production processes. These efforts contribute to reducing environmental impact, preserving biodiversity and delivering safe, high-quality and competitive products that meet the expectations of today’s consumers.

The European fresh fruit production system is characterised by:

QUALITY

Strict European standards ensure consistently high quality throughout every stage of production, from cultivation and harvesting to sorting, packaging and placing products on the market.

SAFETY & TRACEABILITY

Comprehensive control procedures and full traceability enhance transparency throughout the production chain, ensuring product reliability while strengthening consumer confidence.

RESPONSIBLE PRODUCTION PRACTICES

Production methods are based on the responsible management of natural resources, environmental stewardship and compliance with the European Union’s regulatory requirements, supporting sustainable agricultural practices.

SUSTAINABILITY

European production systems incorporate practices that promote the sustainable use of natural resources, environmental protection and biodiversity conservation, contributing to the European Union’s broader objectives for a more sustainable and resilient agri-food system.

THE FIVE

PEACHES

The taste of a European summer

May – October

NECTARINES

Natural sweetness, unique freshness

May – October

PEARS

Balanced flavour, timeless taste

July – November

PLUMS

Intense flavour, distinctive character

July – October

APRICOTS

Distinctive aroma, authentic flavour

May – July

Close-packed peaches with one cut in half, showing the stone, and two leaves.